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Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society Arthur Asa Berger 2nd edition
Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society
Arthur Asa Berger
Expanded and updated, this edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America.
216 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de septiembre de 2003 |
| ISBN13 | 9780742527232 |
| Editores | Rowman & Littlefield |
| Páginas | 216 |
| Dimensiones | 169 × 235 × 22 mm · 463 g |
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