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Simulated Test Marketing: Technology for Launching Successful New Products Kevin J. Clancy New edition
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Simulated Test Marketing: Technology for Launching Successful New Products
Kevin J. Clancy
Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what ins
320 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de diciembre de 2002 |
| ISBN13 | 9780739104255 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 320 |
| Dimensiones | 151 × 230 × 25 mm · 481 g |
| Lengua | Inglés |
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