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Political marketing: A comparative perspective Darren G Lilleker
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Political marketing: A comparative perspective
Darren G Lilleker
The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .
250 pages, 1, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de mayo de 2005 |
| ISBN13 | 9780719068713 |
| Editores | Manchester University Press |
| Páginas | 256 |
| Dimensiones | 234 × 155 × 15 mm · 386 g |
| Lengua | Inglés |
| Editor | Lees-Marshment, Jennifer |
| Editor | Lilleker, Darren |
