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Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers - ConsumAsian Series John McCreery 1.º edición
Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers - ConsumAsian Series
John McCreery
This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
278 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de abril de 2000 |
| ISBN13 | 9780700712090 |
| Editores | Taylor & Francis Ltd |
| Páginas | 278 |
| Dimensiones | 156 × 234 × 18 mm · 453 g |
| Lengua | Inglés |