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Empire of Direct Mail: How Conservative Marketing Persuaded Voters and Transformed the Grassroots Takahito Moriyama
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Empire of Direct Mail: How Conservative Marketing Persuaded Voters and Transformed the Grassroots
Takahito Moriyama
The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but understudied communications technology.
264 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de agosto de 2022 |
| ISBN13 | 9780700633418 |
| Editores | University Press of Kansas |
| Páginas | 264 |
| Dimensiones | 230 × 151 × 18 mm · 358 g |
| Lengua | Inglés |
