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Going Negative
Shanto Iyengar
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de agosto de 1997 |
| ISBN13 | 9780684837116 |
| Editores | Free Press |
| Páginas | 256 |
| Dimensiones | 157 × 235 × 19 mm · 367 g |
| Lengua | Inglés |
Ver todo de Shanto Iyengar ( Ej. Paperback Book )