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Power Pricing: How Managing Price Transforms the Bottom Line Robert J. Dolan
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Power Pricing: How Managing Price Transforms the Bottom Line
Robert J. Dolan
Covering concepts such as market segmentation, promotional pricing and time-customized pricing, this is a guide to how effective pricing can dramatically increase profits. The book is illustrated with many detailed examples from some of the world's most profitable companies.
384 pages, 150 tables, charts and graphs
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de febrero de 1997 |
| ISBN13 | 9780684834436 |
| Editores | Simon & Schuster Ltd |
| Páginas | 384 |
| Dimensiones | 162 × 242 × 31 mm · 571 g |
| Lengua | Inglés |
