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The Online Copywriter's Handbook Robert Bly 2.º edición
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The Online Copywriter's Handbook
Robert Bly
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
336 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de marzo de 2003 |
| ISBN13 | 9780658020995 |
| Editores | NTC Publishing Group,U.S. |
| Páginas | 336 |
| Dimensiones | 153 × 229 × 20 mm · 502 g |
| Lengua | Inglés |
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