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The Blackwell Encyclopedic Dictionary of Marketing B Lewis 2.º edición
The Blackwell Encyclopedic Dictionary of Marketing
B Lewis
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
288 pages, 0
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de mayo de 1999 |
| ISBN13 | 9780631214854 |
| Editores | John Wiley and Sons Ltd |
| Páginas | 284 |
| Dimensiones | 172 × 243 × 15 mm · 512 g |
| Lengua | Inglés |
| Editor | Lewis, Barbara R. (UMIST) |
| Editor | Littler, Dale (University of Manchester) |