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Group Consensus and Minority Influence: Implications for Innovation CKW De Dreu
Group Consensus and Minority Influence: Implications for Innovation
CKW De Dreu
This text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. It provides useful insights on how to work more effectively with groups in applied settings.
340 pages, 27
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de mayo de 2001 |
| ISBN13 | 9780631212331 |
| Editores | John Wiley and Sons Ltd |
| Páginas | 342 |
| Dimensiones | 154 × 230 × 27 mm · 508 g |
| Lengua | Inglés |
| Editor | De Dreu, Carsten K. W. (University of Amsterdam) |
| Editor | De Vries, Nanne K. (Maastricht University) |