Recomienda este artículo a tus amigos:
The Handbook of International Marketing Communications S Monye
The Handbook of International Marketing Communications
S Monye
aeo Fills a recognised gap in international marketing literature. aeo Written by an international team of prestigious academics and practitioners including Professor Michael J. Baker, Professor Andrew Ehrenberg, Professor Sam Black, and Professor Eugene Johnson. aeo Unique in its truly global and integrative approach.
320 pages, 0
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de enero de 1991 |
| Fecha de lanzamiento original | 1999 |
| ISBN13 | 9780631200918 |
| Editores | John Wiley and Sons Ltd |
| Páginas | 312 |
| Dimensiones | 174 × 248 × 20 mm · 571 g |
| Editor | Monye, Sylvester O. (South Bank University) |