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Principles of International Marketing Research Groves, Len (London Jute Association)
Principles of International Marketing Research
Groves, Len (London Jute Association)
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.
160 pages, 0
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de septiembre de 1994 |
| ISBN13 | 9780631193555 |
| Editores | John Wiley and Sons Ltd |
| Páginas | 156 |
| Dimensiones | 156 × 230 × 12 mm · 217 g |