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The Wasted Half: How to Maximize Your Advertising Dollar John Davis
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The Wasted Half: How to Maximize Your Advertising Dollar
John Davis
¥ Tips on major advertising pitfalls.¥ How to judge advertising creative.¥ Do you really need an agency?¥ How branding works and why.¥ How mega-agencies stifle ideas.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de junio de 2001 |
| ISBN13 | 9780595183173 |
| Editores | iUniverse |
| Páginas | 120 |
| Dimensiones | 151 × 8 × 226 mm · 213 g |
| Lengua | Inglés |
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