Phil Kelly

Asia 360: the Culture of Building Business in Asia Phil Kelly

An indispensable primer on how to build a successful company in Asia-Pacific and be invited back, Asia360 is the perfect business companion that uncovers hidden cultural practices and provides insights into Asian business acumen; where the concept of giving face and not crossing your legs could make or break a multi-million dollar deal. As much as the book is based on common sense and cultural sensitivity, Asia360 is also about a humble and exciting journey full of wonderful discoveries about people and places. A page-turner and an uplifting read, Asia360 brings to life real answers and solutions to conducting business successfully in one of the most challenging and complicated regions in the world. Asia360 is a must read for all business leaders and entrepreneurs about to embark on an Asian business venture!