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Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business Anita Elberse Main edition
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Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business
Anita Elberse
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
320 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de enero de 2014 |
| ISBN13 | 9780571309221 |
| Editores | Faber & Faber |
| Páginas | 320 |
| Dimensiones | 136 × 215 × 24 mm · 338 g |
| Lengua | Inglés |
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