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The Real Toy Story: Inside the Ruthless Battle for Britain's Youngest Consumers Eric Clark
The Real Toy Story: Inside the Ruthless Battle for Britain's Youngest Consumers
Eric Clark
Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. This book exposes the truths behind Britain's favourite toys.
336 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de junio de 2013 |
| ISBN13 | 9780552779555 |
| Editores | Transworld Publishers Ltd |
| Páginas | 336 |
| Dimensiones | 199 × 128 × 37 mm · 230 g |
| Lengua | Inglés |
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