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Brand Society: How Brands Transform Management and Lifestyle Kornberger, Martin (University of Technology, Sydney)
Brand Society: How Brands Transform Management and Lifestyle
Kornberger, Martin (University of Technology, Sydney)
Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them.
330 pages, 1 b/w illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de enero de 2010 |
| ISBN13 | 9780521898263 |
| Editores | Cambridge University Press |
| Páginas | 330 |
| Dimensiones | 173 × 245 × 15 mm · 640 g |
| Lengua | Inglés |