How to Price: a Guide to Pricing Techniques and Yield Management - Oz Shy - Libros - Cambridge University Press - 9780521887595 - 14 de enero de 2008
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Oz Shy
How to Price: a Guide to Pricing Techniques and Yield Management

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Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics. Most pricing models are first demonstrated by numerical and calculus-free examples and then extended for more technically-oriented readers.

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 14 de enero de 2008
ISBN13 9780521887595
Editores Cambridge University Press
Páginas 448
Dimensiones 180 × 260 × 30 mm   ·   1,03 kg
Lengua Inglés  

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