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Strategic Alliances as Social Facts: Business, Biotechnology, and Intellectual History De Rond, Mark (University of Cambridge)
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Strategic Alliances as Social Facts: Business, Biotechnology, and Intellectual History
De Rond, Mark (University of Cambridge)
Mark de Rond examines the social dimension of strategic alliances and the importance of the individuals involved. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with mainstream strategic management literature to provide a refreshing and thought-provoking analysis.
230 pages, 19 b/w illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de junio de 2003 |
| ISBN13 | 9780521811101 |
| Editores | Cambridge University Press |
| Páginas | 230 |
| Dimensiones | 160 × 233 × 21 mm · 518 g |
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