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Strategic Management of Innovation and Design Pascal Le Masson
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Strategic Management of Innovation and Design
Pascal Le Masson
This book introduces a range of management principles and techniques that firms can use to ensure continuous innovation, based on recent design theories. It targets advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.
486 pages, 57 b/w illus. 19 tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de septiembre de 2010 |
| ISBN13 | 9780521768771 |
| Editores | Cambridge University Press |
| Páginas | 488 |
| Dimensiones | 178 × 252 × 32 mm · 996 g |
| Lengua | Inglés |
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