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We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too Tom Rosenstiel
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We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too
Tom Rosenstiel
This book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.
244 pages, 11 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de abril de 2007 |
| ISBN13 | 9780521691543 |
| Editores | Cambridge University Press |
| Páginas | 244 |
| Dimensiones | 235 × 156 × 13 mm · 380 g |
| Lengua | Inglés |
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