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Theory of the Firm for Strategic Management: Economic Value Analysis Manuel Becerra
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Theory of the Firm for Strategic Management: Economic Value Analysis
Manuel Becerra
Strategic decisions deal with the long-term direction of the firm and its main activities. This book develops a value-based theory of the firm that shows how firms can create value for customers and, at the same time, capture economic profits for their owners through business, corporate, international, and social strategies.
310 pages, 3 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de febrero de 2009 |
| ISBN13 | 9780521681940 |
| Editores | Cambridge University Press |
| Páginas | 310 |
| Dimensiones | 155 × 228 × 15 mm · 514 g |
| Lengua | Inglés |
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