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Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry Kunreuther, Howard C. (University of Pennsylvania)
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Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry
Kunreuther, Howard C. (University of Pennsylvania)
This book examines the behavior of individuals at risk and insurance industry decision makers involved in selling, buying and regulation. It compares their actions to those predicted by benchmark models of choice derived from classical economic theory and is designed to eliminate the mistrust that characterizes the insurance industry.
338 pages, 13 b/w illus. 10 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de enero de 2013 |
| ISBN13 | 9780521608268 |
| Editores | Cambridge University Press |
| Páginas | 338 |
| Dimensiones | 153 × 228 × 19 mm · 514 g |
| Lengua | Inglés |
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