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Managing Services Nankervis, Alan (Curtin University of Technology, Perth)
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Managing Services
Nankervis, Alan (Curtin University of Technology, Perth)
This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.
376 pages, 34 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de octubre de 2005 |
| ISBN13 | 9780521606516 |
| Editores | Cambridge University Press |
| Páginas | 378 |
| Dimensiones | 178 × 254 × 20 mm · 681 g |
| Lengua | Inglés |
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