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The Psychology of Survey Response Tourangeau, Roger (The Gallup Organization)
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The Psychology of Survey Response
Tourangeau, Roger (The Gallup Organization)
Drawing on classic and modern research from cognitive psychology, social psychology, and survey methodology, this book examines the psychological roots of survey data. It describes how survey responses are formulated and how seemingly unimportant features of the survey can affect the answers obtained.
416 pages, 14 b/w illus. 40 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de marzo de 2000 |
| ISBN13 | 9780521576291 |
| Editores | Cambridge University Press |
| Páginas | 416 |
| Dimensiones | 229 × 152 × 28 mm · 646 g |
| Lengua | Inglés |
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