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Consumer Democracy: The Marketing of Politics - Communication, Society and Politics Scammell, Margaret (London School of Economics and Political Science)
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Consumer Democracy: The Marketing of Politics - Communication, Society and Politics
Scammell, Margaret (London School of Economics and Political Science)
This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good.
250 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 10 de febrero de 2014 |
| ISBN13 | 9780521545242 |
| Editores | Cambridge University Press |
| Páginas | 234 |
| Dimensiones | 141 × 217 × 14 mm · 288 g |
| Lengua | Inglés |
