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The Construction of Preference Sarah Lichtenstein
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The Construction of Preference
Sarah Lichtenstein
When asked to make a decision, people often don't really know what they want; they must construct their preferences 'on the spot'. This book describes the concept of preference construction, tracing the blossoming of this idea within psychology, economics, marketing, law, and environmental policy.
808 pages, 62 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de agosto de 2006 |
| ISBN13 | 9780521542203 |
| Editores | Cambridge University Press |
| Páginas | 808 |
| Dimensiones | 159 × 235 × 41 mm · 1,11 kg |
| Lengua | Inglés |
| Editor | Lichtenstein, Sarah |
| Editor | Slovic, Paul |
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