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The New Multinationals: Spanish Firms in a Global Context Guillen, Mauro F. (Wharton School, University of Pennsylvania)
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The New Multinationals: Spanish Firms in a Global Context
Guillen, Mauro F. (Wharton School, University of Pennsylvania)
A new breed of multinational companies is reshaping competition in global industries. Their success lies in their ability to organize, manage, execute, and network. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.
238 pages, 5 b/w illus. 16 tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de septiembre de 2010 |
| ISBN13 | 9780521516143 |
| Editores | Cambridge University Press |
| Páginas | 238 |
| Dimensiones | 158 × 235 × 20 mm · 520 g |
| Lengua | Inglés |
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