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Mission and Money: Understanding the University Weisbrod, Burton A. (Northwestern University, Illinois)
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Mission and Money: Understanding the University
Weisbrod, Burton A. (Northwestern University, Illinois)
Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry. It presents original research on revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation.
356 pages, 15 b/w illus. 22 tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de septiembre de 2008 |
| ISBN13 | 9780521515108 |
| Editores | Cambridge University Press |
| Páginas | 356 |
| Dimensiones | 155 × 236 × 51 mm · 624 g |
| Lengua | Inglés |
