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Rowntree and the Marketing Revolution, 1862–1969 Fitzgerald, Robert (London School of Economics and Political Science)
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Rowntree and the Marketing Revolution, 1862–1969
Fitzgerald, Robert (London School of Economics and Political Science)
This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.
768 pages, 61 b/w illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de enero de 1995 |
| ISBN13 | 9780521435123 |
| Editores | Cambridge University Press |
| Páginas | 768 |
| Dimensiones | 156 × 234 × 41 mm · 1,50 kg |
| Lengua | Inglés |
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