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The Future of the Mass Audience Neuman, W. Russell (Massachusetts Institute of Technology)
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The Future of the Mass Audience
Neuman, W. Russell (Massachusetts Institute of Technology)
This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarises the results of a five-year study asking whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience.
220 pages, 30 b/w illus. 5 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de noviembre de 1991 |
| ISBN13 | 9780521424042 |
| Editores | Cambridge University Press |
| Páginas | 220 |
| Dimensiones | 151 × 228 × 18 mm · 334 g |
| Lengua | Inglés |
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