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Global Competitive Strategy Spulber, Daniel F. (Northwestern University, Illinois)
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Global Competitive Strategy
Spulber, Daniel F. (Northwestern University, Illinois)
Globalization has fundamentally changed the game of business. Managers and business students require new approaches to understand and cope with these far-reaching changes. Originally published in 2007, Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.
306 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de julio de 2011 |
| ISBN13 | 9780521367981 |
| Editores | Cambridge University Press |
| Páginas | 306 |
| Dimensiones | 171 × 244 × 10 mm · 512 g |
| Lengua | Inglés |
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