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Smart Products, Smarter Services: Strategies for Embedded Control Cronin, Mary J. (Boston College, Massachusetts)
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Smart Products, Smarter Services: Strategies for Embedded Control
Cronin, Mary J. (Boston College, Massachusetts)
We are surrounded by products that have minds of their own. These 'smart products' are fundamentally changing both the competitive landscape for business and the daily lives of consumers. This book helps managers to understand the importance of creating a scalable product platform and an ecosystem strategy for smart products.
350 pages, 5 b/w illus. 4 tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de agosto de 2010 |
| ISBN13 | 9780521195195 |
| Editores | Cambridge University Press |
| Páginas | 350 |
| Dimensiones | 156 × 235 × 20 mm · 690 g |
| Lengua | Inglés |
