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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects Paul W Farris
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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects
Paul W Farris
The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. Ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, econometrics, technology and competition.
328 pages, 47 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de noviembre de 2009 |
| ISBN13 | 9780521123457 |
| Editores | Cambridge University Press |
| Páginas | 328 |
| Dimensiones | 153 × 231 × 24 mm · 526 g |
| Lengua | Inglés |
| Editor | Farris, Paul W. (University of Virginia) |
| Editor | Moore, Michael J. (University of Virginia) |
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