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Product Innovation: Leading Change through Integrated Product Development Rainey, David L. (Lally School of Management and Technology, Rensselaer Polytechnic Institute)
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Product Innovation: Leading Change through Integrated Product Development
Rainey, David L. (Lally School of Management and Technology, Rensselaer Polytechnic Institute)
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. This book focuses on product innovation from an Integrated Product Development (IPD) perspective, using leading-edge methods and techniques.
640 pages, 81 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de junio de 2008 |
| ISBN13 | 9780521066013 |
| Editores | Cambridge University Press |
| Páginas | 640 |
| Dimensiones | 245 × 173 × 37 mm · 1,07 kg |
| Lengua | Inglés |
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