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Radio Active: Advertising and Consumer Activism, 1935-1947 Kathleen M. Newman
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Radio Active: Advertising and Consumer Activism, 1935-1947
Kathleen M. Newman
Tells the story of how radio listeners at the American mid-century were active in their listening practices. Argues that the 1930's witnessed the emergence of a symbiotic relationship between between advertising and activism.
250 pages, 8 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de mayo de 2004 |
| ISBN13 | 9780520235908 |
| Editores | University of California Press |
| Páginas | 250 |
| Dimensiones | 229 × 152 × 18 mm · 390 g |
