Fred Lager

Ben & Jerry's: the Inside Scoop Fred Lager

Jacket Description/Flap: The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor... This tale will keep you entertained."--New York Times Book Review. Publisher Marketing: The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor... This tale will keep you entertained".--New York Times Book Review. Review Citations:

Booklist 05/01/1994 pg. 1569 (EAN 9780517597163, Hardcover)

Wilson Public Library Catalog 01/01/1994 pg. 40 (EAN 9780517597163, Hardcover)

Library Journal 04/01/1994 pg. 112 (EAN 9780517597163, Hardcover)

Publishers Weekly 04/11/1994 pg. 45 (EAN 9780517597163, Hardcover)

Contributor Bio:  Lager, Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continues to serve on the board of directors. Contributor Bio:  Greenfield, Jerry Jerry Greenfield has worked as a lab technician. He is glad he was not admitted to medical school.