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The Advertising Concept Book: Think Now, Design Later Pete Barry Third edition
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The Advertising Concept Book: Think Now, Design Later
Pete Barry
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.
320 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de agosto de 2016 |
| ISBN13 | 9780500518984 |
| Editores | Thames & Hudson Ltd |
| Páginas | 320 |
| Dimensiones | 249 × 208 × 35 mm · 1,30 kg |
| Lengua | Inglés |
