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Competitive Branding: Winning in the Market Place with Value-Added Brands Nilson, Torsten H. (Nilson Consulting Ltd, Surrey)
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Competitive Branding: Winning in the Market Place with Value-Added Brands
Nilson, Torsten H. (Nilson Consulting Ltd, Surrey)
It has never been easy to establish and maintain a strong identity in the consumer and business marketplace, and now, with mounting consumer distrust and an unprecedented proliferation of new brands, it is becoming ever more difficult. Organizations are constantly seeking to gain more market share and move ahead of their competitors.
248 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de noviembre de 1998 |
| ISBN13 | 9780471984573 |
| Editores | John Wiley & Sons Inc |
| Páginas | 248 |
| Dimensiones | 159 × 238 × 24 mm · 494 g |
| Lengua | Inglés |
