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The Innovation Challenge - Wiley Series in Contemporary Strategic Concerns D Hussey
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The Innovation Challenge - Wiley Series in Contemporary Strategic Concerns
D Hussey
Creativity and innovation are not the same thing. In most organizations there are many good creative ideas that never move into the action phase, and, therefore, do not become innovations. Both creativity and innovation are very relevant to strategic management.
238 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de agosto de 1997 |
| ISBN13 | 9780471974727 |
| Editores | John Wiley & Sons Inc |
| Páginas | 240 |
| Dimensiones | 157 × 236 × 19 mm · 471 g |
| Lengua | Inglés |
| Editor | Hussey, David (Nottingham Trent University) |
