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Customer Data Integration: Reaching a Single Version of the Truth - Wiley and SAS Business Series Dyche, Jill (Baseline Consulting)
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Customer Data Integration: Reaching a Single Version of the Truth - Wiley and SAS Business Series
Dyche, Jill (Baseline Consulting)
"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer. ' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI).
320 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de julio de 2006 |
| ISBN13 | 9780471916970 |
| Editores | John Wiley & Sons Inc |
| Páginas | 320 |
| Dimensiones | 162 × 235 × 27 mm · 571 g |
| Lengua | Inglés |
