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Understanding Marketing: A European Casebook Phillips, Celia (London School of Economics)
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Understanding Marketing: A European Casebook
Phillips, Celia (London School of Economics)
Marketing is a social and managerial process. Both individuals and groups obtain what they need and want by creating and exchanging products and value with others. This collection of case studies covers the key aspects of this field.
232 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de abril de 2000 |
| ISBN13 | 9780471860938 |
| Editores | John Wiley & Sons Inc |
| Páginas | 260 |
| Dimensiones | 153 × 232 × 13 mm · 340 g |
| Lengua | Inglés |
