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Wiley Pathways Marketing Hiam, Alexander (University of Massachusetts at Amherst)
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Wiley Pathways Marketing
Hiam, Alexander (University of Massachusetts at Amherst)
From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company.
384 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de agosto de 2006 |
| ISBN13 | 9780471790792 |
| Editores | John Wiley & Sons Inc |
| Páginas | 376 |
| Dimensiones | 183 × 229 × 20 mm · 557 g |
| Lengua | Inglés |
