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Perfect Pitch: The Art of Selling Ideas and Winning New Business Jon Steel
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Perfect Pitch: The Art of Selling Ideas and Winning New Business
Jon Steel
In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish.
288 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de diciembre de 2006 |
| ISBN13 | 9780471789765 |
| Editores | John Wiley & Sons Inc |
| Páginas | 288 |
| Dimensiones | 160 × 235 × 26 mm · 492 g |
| Lengua | Inglés |
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