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The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives C Stern 2.º edición
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The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives
C Stern
For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry.
432 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de junio de 2006 |
| ISBN13 | 9780471757221 |
| Editores | John Wiley & Sons Inc |
| Páginas | 432 |
| Dimensiones | 163 × 237 × 36 mm · 716 g |
| Lengua | Inglés |
| Editor | Deimler, Michael S. (Wharton School of the University of Pennsylvania) |
| Editor | Stern, Carl W. (Stanford Business School) |
