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How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee Lawrence L. Steinmetz
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How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee
Lawrence L. Steinmetz
Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor.
272 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2 de diciembre de 2005 |
| ISBN13 | 9780471744832 |
| Editores | John Wiley & Sons Inc |
| Páginas | 272 |
| Dimensiones | 177 × 239 × 26 mm · 472 g |
| Lengua | Inglés |
