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Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work Timothy L. Keiningham
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Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work
Timothy L. Keiningham
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.
272 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de septiembre de 2005 |
| ISBN13 | 9780471743156 |
| Editores | John Wiley & Sons Inc |
| Páginas | 272 |
| Dimensiones | 163 × 234 × 25 mm · 453 g |
| Lengua | Inglés |
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