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Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs ACNielsen
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Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
ACNielsen
In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.
368 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de noviembre de 2005 |
| ISBN13 | 9780471703594 |
| Editores | John Wiley & Sons Inc |
| Páginas | 368 |
| Dimensiones | 163 × 239 × 32 mm · 657 g |
| Lengua | Inglés |
