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Indispensable: How To Become The Company That Your Customers Can't Live Without Joe Calloway
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Indispensable: How To Become The Company That Your Customers Can't Live Without
Joe Calloway
A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance.
240 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de mayo de 2005 |
| ISBN13 | 9780471703082 |
| Editores | John Wiley & Sons Inc |
| Páginas | 240 |
| Dimensiones | 232 × 153 × 21 mm · 476 g |
| Lengua | Inglés |
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