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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management D Tybout
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
D Tybout
Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.
352 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de septiembre de 2005 |
| ISBN13 | 9780471690160 |
| Editores | John Wiley & Sons Inc |
| Páginas | 352 |
| Dimensiones | 163 × 238 × 31 mm · 544 g |
| Lengua | Inglés |
| Editor | Calkins, Tim (Kellogg School of Management) |
| Editor | Tybout, Alice M. (Kellogg School of Management) |
